Table - Top 10 Pharmaceutical Companies By Marketing Spend

Among the drug companies, Pfizer was first in overall promotional spending in 2012, doling out $2.39 billion and accounting for 9% of the total ad market. That was followed by Merck & Co. ($2.11 billion), AstraZeneca ($1.78 billion) and then Lilly ($1.64 billion). Read the rest at eMarketer.