Mothers' Most Important Factors In Making Purchase Decisions, December 2012 [CHART]

While mobile has become moms’ favored shopping assistant, moms nonetheless trust each other first and foremost. Reviews and ratings from other moms were the most important overall factor when making a purchase decision for nearly half of moms (and relatedly, another 9% cited recommendations from other moms as critically important). Convenience ranked second, cited as the most important factor by about one-quarter of moms. Read the rest at eMarketer.