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Archive for March 13, 2013

US Ad Spending Changes, Q4 2011 vs Q4 2012 [CHART]

By David Erickson | March 13, 2013

US ad spending increased by 2% year-over-year in Q4 2012, and by 3% for the full year to reach $139.5 billion.

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Retailers Benefiting From Showrooming, March 2013 [TABLE]

By David Erickson | March 13, 2013

Among those who researched a product while at Best Buy, twice as many ended up purchasing the item at Target (20%) as did at Amazon (10%).

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Email Volume Variance By Industry, Q4 2012 [CHART]

By David Erickson | March 13, 2013

Email volume rose 5.4% year-over-year in Q4.

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Mobile Advertising Post-Click Behavior, 2012 [CHART]

By David Erickson | March 13, 2013

16% of advertisers on the Millennial Media platform integrated mobile commerce experiences into their campaigns last year, according to the network’s year-in-review report.

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Mobile Advertising Post-Click Behavior, 2012 [CHART]

By David Erickson | March 13, 2013

16% of advertisers on the Millennial Media platform integrated mobile commerce experiences into their campaigns last year, according to the network’s year-in-review report.

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Primary Forms Of Payment To Retailers, March 2013 [CHART]

By David Erickson | March 13, 2013

While almost two-thirds of retailers report that credit cards (45%) and cash (19%) are their primary payment forms today, less than half believe that will be the case in 3 years.

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Primary Forms Of Payment To Retailers, March 2013 [CHART]

By David Erickson | March 13, 2013

While almost two-thirds of retailers report that credit cards (45%) and cash (19%) are their primary payment forms today, less than half believe that will be the case in 3 years.

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American Commuting Lengths, 2011 [CHART]

By David Erickson | March 13, 2013

Of US workers who did not work at home, 8.1% had commute times of 60 minutes or longer.

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American Commuting Lengths, 2011 [CHART]

By David Erickson | March 13, 2013

Of US workers who did not work at home, 8.1% had commute times of 60 minutes or longer.

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Mobile Marketing Landscape [INFOGRAPHIC]

By David Erickson | March 13, 2013

This infographic from LUMA Partners illustrates today’s complex mobile marketing landscape.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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