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Archive for March 12, 2013

Reach & Engagement Of Brand Videos On Facebook, March 2013 [CHART]

By David Erickson | March 12, 2013

Facebook videos edged YouTube links in organic reach (10.3% vs. 8.9%), and performed far better in viral reach (2.2% vs. 0.2%).

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Video Marketing Landscape [INFOGRAPHIC]

By David Erickson | March 12, 2013

This infographic from LUMA Partners illustrates today’s complex video marketing landscape.

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Video Marketing Landscape [INFOGRAPHIC]

By David Erickson | March 12, 2013

This infographic from LUMA Partners illustrates today’s complex video marketing landscape.

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TV Media Ad Spending In 2012 [TABLE]

By David Erickson | March 12, 2013

The major agency holding companies spent 62.4% of their advertising dollars on TV in 2012.

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Competitive Advantage From Business Analytics, March 2013 [CHART]

By David Erickson | March 12, 2013

67% of executives believe that business analytics creates a competitive advantage in their organization.

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Ad Spending Outlook, March 2013 [CHART]

By David Erickson | March 12, 2013

64% of advertisers will increase their mobile ad spending over the next 12 months.

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Ad Spending Outlook, March 2013 [CHART]

By David Erickson | March 12, 2013

64% of advertisers will increase their mobile ad spending over the next 12 months.

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St. Patrick’s Day Spending, 2007-2013 [CHART]

By David Erickson | March 12, 2013

Total consumer spending on St. Patrick’s Day (Sunday, March 17) will grow by 3.7% this year to slightly exceed $4.7 billion.

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St. Patrick’s Day Spending, 2007-2013 [CHART]

By David Erickson | March 12, 2013

Total consumer spending on St. Patrick’s Day (Sunday, March 17) will grow by 3.7% this year to slightly exceed $4.7 billion.

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LinkedIn Endorsements [INFOGRAPHIC]

By David Erickson | March 12, 2013

LinkedIn put together this infographic to illustrate how in less than six months, 1 billion endorsements have been given out on the network.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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