March 12, 2013 - Page 2 of 2 - e-Strategy Trends

Facebook videos edged YouTube links in organic reach (10.3% vs. 8.9%), and performed far better in viral reach (2.2% vs. 0.2%).

This infographic from LUMA Partners illustrates today’s complex video marketing landscape.

This infographic from LUMA Partners illustrates today’s complex video marketing landscape.

The major agency holding companies spent 62.4% of their advertising dollars on TV in 2012.

67% of executives believe that business analytics creates a competitive advantage in their organization.

64% of advertisers will increase their mobile ad spending over the next 12 months.

64% of advertisers will increase their mobile ad spending over the next 12 months.

Total consumer spending on St. Patrick’s Day (Sunday, March 17) will grow by 3.7% this year to slightly exceed $4.7 billion.

Total consumer spending on St. Patrick’s Day (Sunday, March 17) will grow by 3.7% this year to slightly exceed $4.7 billion.

LinkedIn put together this infographic to illustrate how in less than six months, 1 billion endorsements have been given out on the network.

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