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Archive for March 12, 2013

Top Strategies To Improve Loyalty Program Effectiveness, 2012 [CHART]

By David Erickson | March 12, 2013

Big Data, social media and mobile are at the core of the strategies that retailers said would improve the effectiveness of their loyalty programs.

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Top Strategies To Improve Loyalty Program Effectiveness, 2012 [CHART]

By David Erickson | March 12, 2013

Big Data, social media and mobile are at the core of the strategies that retailers said would improve the effectiveness of their loyalty programs.

Read More

How Internet Users Show Brand Loyalty, March 2012 [CHART]

By David Erickson | March 12, 2013

Loyal customers tell other people about their positive experiences, buy more and overlook competing products and companies.

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How Internet Users Show Brand Loyalty, March 2012 [CHART]

By David Erickson | March 12, 2013

Loyal customers tell other people about their positive experiences, buy more and overlook competing products and companies.

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Online Shopping Metrics By Shopper Segment, Q2 2012 [TABLE]

By David Erickson | March 12, 2013

Even though return purchasers and repeat purchasers accounted for only 8% of site visitors, they generated a disproportionately high 41% of site sales.

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Online Shopping Metrics By Shopper Segment, Q2 2012 [TABLE]

By David Erickson | March 12, 2013

Even though return purchasers and repeat purchasers accounted for only 8% of site visitors, they generated a disproportionately high 41% of site sales.

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Pinterest Users By Gender, Race & Generation, December 2012 [TABLE]

By David Erickson | March 12, 2013

Fully one-quarter of female internet users said they were on Pinterest, compared to just 5% of male internet users.

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Pinterest Users By Gender, Race & Generation, December 2012 [TABLE]

By David Erickson | March 12, 2013

Fully one-quarter of female internet users said they were on Pinterest, compared to just 5% of male internet users.

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Instagram Users By Gender, Race & Generation, December 2012 [TABLE]

By David Erickson | March 12, 2013

Black internet users were nearly twice as likely to use Instagram as the average internet user: 23% vs. 13% overall.

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Twitter Users By Gender, Race & Generation, December 2012 [TABLE]

By David Erickson | March 12, 2013

While 16% of internet users overall said they used Twitter, 26% of black internet users said they did so.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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