Twitter Sentiment During Final Weeks Of 2012 Presidential Campaign [CHART]
The reaction on Twitter to major political events and policy decisions often differs a great deal from public opinion as measured by surveys. This is the conclusion of a year-long Pew Research Center study that compared the results of national polls to the tone of tweets in response to eight major news events, including the outcome of the presidential election, the first presidential debate and major speeches by Barack Obama.
In nearly every week from early September through the first week of November, the Twitter conversation about Romney was substantially more negative than the conversation about Obama.
Still, the overall negativity on Twitter over the course of the campaign stood out. For both candidates, negative comments exceeded positive comments by a wide margin throughout the fall campaign season. But from September through November, Romney was consistently the target of more negative reactions than was Obama. Read the rest at Pew Research.