College students have a voracious appetite for mobile apps that help them socialize and communicate. And a November 2012 online survey of 689 US college students conducted by Study Breaks and Campus2Careers finds that they are also committed mobile deal hunters.
Nine out of 10 respondents reported using their phones to scour for deals, coupons and specials; just 10% said they “never” did so. Moreover, 20% of surveyed college students were self-professed mobile deal addicts, saying they “always” checked their phones for the latest deals—another 31% checked their phones for deals “often.” In other words, over half of college students, 51%, were committed mobile deal aficionados. Read the rest at eMarketer.