College Students' Top Mobile Activities, November 2012 [CHART]

The fact that college students are focused on shopping and buying via mobile doesn’t mean they’re neglecting their social lives. When asked to name their most frequent mobile activity, other than talking or texting, fully 25% of respondents said accessing Facebook, while another 14% cited rival social network Twitter. Email was a close second overall, with 23% citing it as their No. 1 mobile task. Read the rest at eMarketer.