Archive for March 11, 2013
Mobile Marketing Strategies, March 2013 [CHART]
Just 1 in 4 Mainstream Mobile companies report having a well defined mobile strategy.
Read MoreMobile Marketing Strategies, March 2013 [CHART]
Just 1 in 4 Mainstream Mobile companies report having a well defined mobile strategy.
Read MoreInterbrand 100 Twitter Customer Service Activity, December 1, 2012 vs March 1, 2013 [CHART]
The number of Interbrand 100 brands with a dedicated customer service handle on Twitter has grown from 23 in December 2012 to 30 in March 2013.
Read MoreMobile Web Traffic By Device & Country, February 2013 [CHART]
For the first time, tablet traffic exceeded smart phone traffic in February 2013 (8% and 7% of page views, respectively).
Read MoreUS Marketing Research Industry Activity, Q4 2007 – Q4 2012 [CHART]
Business activity in the US marketing research industry displayed virtually the same pattern in 2012 as it did in 2011.
Read MoreAdvertising Brand Lift By Audience Targeting Type, March 2013 [CHART]
Close to 95% of national advertiser campaigns now use some form of location targeting in mobile.
Read MoreClient Demand For Rich Media Advertising, March 2013 [CHART]
51% of ad agencies report a rise in client demand for dynamic rich media ads, and another 20% expect increased interest this year.
Read MoreFrequency Of College Students' Mobile Purchases, November 2012 [CHART]
70% of college students made mobile purchases, and 52% did so at least once a month.
Read MoreFrequency Of College Students' Mobile Purchases, November 2012 [CHART]
70% of college students made mobile purchases, and 52% did so at least once a month.
Read MoreCollege Students' Top Mobile Activities, November 2012 [CHART]
When asked to name their most frequent mobile activity, other than talking or texting, fully 25% of college students cited accessing Facebook.
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