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Archive for March 11, 2013

Mobile Marketing Strategies, March 2013 [CHART]

By David Erickson | March 11, 2013

Just 1 in 4 Mainstream Mobile companies report having a well defined mobile strategy.

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Mobile Marketing Strategies, March 2013 [CHART]

By David Erickson | March 11, 2013

Just 1 in 4 Mainstream Mobile companies report having a well defined mobile strategy.

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Interbrand 100 Twitter Customer Service Activity, December 1, 2012 vs March 1, 2013 [CHART]

By David Erickson | March 11, 2013

The number of Interbrand 100 brands with a dedicated customer service handle on Twitter has grown from 23 in December 2012 to 30 in March 2013.

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Mobile Web Traffic By Device & Country, February 2013 [CHART]

By David Erickson | March 11, 2013

For the first time, tablet traffic exceeded smart phone traffic in February 2013 (8% and 7% of page views, respectively).

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US Marketing Research Industry Activity, Q4 2007 – Q4 2012 [CHART]

By David Erickson | March 11, 2013

Business activity in the US marketing research industry displayed virtually the same pattern in 2012 as it did in 2011.

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Advertising Brand Lift By Audience Targeting Type, March 2013 [CHART]

By David Erickson | March 11, 2013

Close to 95% of national advertiser campaigns now use some form of location targeting in mobile.

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Client Demand For Rich Media Advertising, March 2013 [CHART]

By David Erickson | March 11, 2013

51% of ad agencies report a rise in client demand for dynamic rich media ads, and another 20% expect increased interest this year.

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Frequency Of College Students' Mobile Purchases, November 2012 [CHART]

By David Erickson | March 11, 2013

70% of college students made mobile purchases, and 52% did so at least once a month.

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Frequency Of College Students' Mobile Purchases, November 2012 [CHART]

By David Erickson | March 11, 2013

70% of college students made mobile purchases, and 52% did so at least once a month.

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College Students' Top Mobile Activities, November 2012 [CHART]

By David Erickson | March 11, 2013

When asked to name their most frequent mobile activity, other than talking or texting, fully 25% of college students cited accessing Facebook.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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