Smart Phone Market Penetration, October 2011 – January 2013 [CHART]
The IDC recently predicted that global smartphone shipments would exceed feature phone shipments this year, and new data concerning the US smartphone market does nothing to put that forecast in doubt. Smartphone penetration reached 55% of the US mobile market during the 3-month period ending in January 2013, per the latest figures from comScore MobiLens, representing almost 30% growth from 42.7% market share at that time last year.
While the smartphone platform market has increasingly become a 2-horse race between Google and Apple during the past year or so of steady smartphone penetration growth, this past 3-month period is the first in some time to show a dip in Google’s share. Read the rest at MarketingCharts.