Sources That Influence Vacation Choice For US Cruise vs. Non-Cruise Travelers, April 2011 [TABLE]
Regardless of where they book, cruisers are spending increasing amounts of time with digital media as they plan their trip. A study conducted by TNS for the Cruise Lines International Association (CLIA) in April 2011 found that cruisers relied heavily on online information sources during the long planning window and did not exclusively seek out information directly from cruise lines; destination websites were more popular. And while many cruisers turn to travel agents to book, only 11% considered agent recommendations as a purchase influence. Read the rest at eMarketer.