New Factors That Will Affect Email Marketing, December 2012 [CHART]

The rising prevalence of mobile technology is the top factor affecting email marketing programs in 2013, according to a December 2012 Marketing Sherpa survey of marketers worldwide, sponsored by Vocus. Fifty-eight percent of respondents said that the pervasiveness of smart phones and tablets will affect their email marketing plans in the next 12 months. Read the rest at eMarketer.