Agency Perceptions Of Client Online Marketing Talent Gaps, March 2013 [CHART]
Asked where the most significant gaps are in talent on the client-side with respect to digital marketing, 80% of agencies and production companies pointed to user experience (UX) as a major (45%) or minor (35%) talent gap, per results from a Society of Digital Agencies (SoDA) survey conducted by Econsultancy. Many also reported that clients have skill gaps in analytics (79%), social (78%), and technology (76%).
Client marketers appear to be faring relatively better in executive management and content, according to respondents, with 28% and 25% respectively saying marketers display no skills gap in those areas at all. Read the rest at MarketingCharts.