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Archive for March 7, 2013

Minneapolis/St. Paul Experience 5th-Biggest Rise In Telecommuting Nationwide

By David Erickson | March 7, 2013

The Twin Cities has experienced the fifth-biggest rise among metro areas nationwide in the number of workers based at least partly at home.

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Agency Perceptions Of Client Online Marketing Talent Gaps, March 2013 [CHART]

By David Erickson | March 7, 2013

80% of agencies and production companies pointed to user experience (UX) as a major (45%) or minor (35%) talent gap among clients.

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Top B2B Online Marketing Activities, March 2013 [CHART]

By David Erickson | March 7, 2013

Email (64%) is B2B marketers’ most important digital marketing activity.

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Twitter Sentiment vs Public Opinion, March 2013 [TABLE]

By David Erickson | March 7, 2013

The Twitter conversation does not tend to be exclusively more liberal or conservative than general public opinion, but it does seem to be quite negative at points.

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Twitter Sentiment vs Public Opinion, March 2013 [TABLE]

By David Erickson | March 7, 2013

The Twitter conversation does not tend to be exclusively more liberal or conservative than general public opinion, but it does seem to be quite negative at points.

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Promoted Tweet Campaign Results, March 2013 [TABLE]

By David Erickson | March 7, 2013

Users exposed to a Promoted Tweet impression had an average 22% higher message association than those not exposed to Promoted Tweets.

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US Online Travel Booking Revenues By Segment, 2010 & 2014 [TABLE]

By David Erickson | March 7, 2013

Almost 60% of online cruise bookings in 2014 will come via supplier websites, with the remaining purchased via online travel agencies.

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Conversion Rates For American Visitors To Travel Websites By Category, January 2011 – March 2012 [CHART]

By David Erickson | March 7, 2013

The monthly average for conversions via cruise sites was less than 1% between January 2011 and March 2012.

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Sources That Influence Vacation Choice For US Cruise vs. Non-Cruise Travelers, April 2011 [TABLE]

By David Erickson | March 7, 2013

While many cruisers turn to travel agents to book, only 11% considered agent recommendations as a purchase influence.

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Channels Through Which American Travelers Book Their Trips By Segment, June 2012 [TABLE]

By David Erickson | March 7, 2013

34% of cruise bookings were made through travel agents in the 12-month span ending June 2012.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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