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Mobile Website Features Of Alcohol Brands, December 2012 [CHART]

By David Erickson | March 6, 2013

Chart - Mobile Website Features Of Alcohol Brands

Brands with mobile-optimized sites are even smaller in number, but those that have made the leap are attempting to forge strong ties to social media, with about nine in 10 incorporating links to social networks. Spirits companies with mobile sites again lagged in providing retail locations; only about one-third of them did so, a potentially significant oversight given how useful mobile is for consumers attempting to search and find locally. Adding this kind of functionality to mobile sites can only smooth the online-to-offline path to purchase for potential customers. Read the rest at eMarketer.

Posted in Mobile Marketing, Mobile Search, Search Engine Marketing, Social Media Marketing, Web Development and tagged Alcohol Marketing, eTailing, Mobile Apps, Mobile Social, Mobile Websites, Restaurant Marketing, Retail Marketing

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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