Skip to content
e-Strategy Trends
  • Content
  • Social
  • Email
  • Search
  • Advertising
  • Generations
    • Generation V
    • Millennials
    • Generation X
    • Baby Boomers
    • Silent Generation
  • About
e-Strategy Trends
  • Content
  • Social
  • Email
  • Search
  • Advertising
  • Generations
    • Generation V
    • Millennials
    • Generation X
    • Baby Boomers
    • Silent Generation
  • About

Affluents' Multi-Screen Behavior, March 2013 [TABLE]

By David Erickson | March 6, 2013

Table - Affluents' Multi-Screen Behavior

51% of affluents have engaged with social media about a TV program while watching that program, finds Ipsos MediaCT in its latest Mendelsohn Affluent Barometer. The survey, of adults living in households with at least $100,000 in annual household income, finds that this segment of the population displays a tendency to multi-task, with 58% of smart phone owners and 53% of tablet owners at least “regularly” using their devices while watching TV.

This inclination to dual-screen might be related to the age breakdown of American affluents. According to prior results from Ipsos, the majority of affluents are Millennials (20%) and Generation Xers (33%). These younger groups are more likely than their older counterparts to own multiple connected devices and engage in a variety of online activities. Read the rest at MarketingCharts.

Posted in Consumer Behavior, Demographics, Generation X, Generations, Millennials, Mobile Marketing, Online Behavior, Social Media Marketing, Social Television, Technographics and tagged Affluents, Mobile Social, Multitainment, Smart Phones, Tablets

Categories

Follow Join Subscribe RSS Email
Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

Recent Posts

  • Super Bowl LV Advertising
  • Factors That Prompt People To Open Emails
  • Civil Social Networks: Telepath & Clubhouse
  • Grocery Shopping
  • Diversity In Advertising
March 2013
M T W T F S S
 123
45678910
11121314151617
18192021222324
25262728293031
« Feb   Apr »

Tags

Apple Automotive Marketing Blogging Brand Marketing Computers Customer Experience Customer Service Entertainment Marketing eTailing Facebook Financial Services Marketing Gaming Gender Google Health Care Marketing Hospitality Marketing Infographic Instagram LinkedIn mCommerce Media Marketing Men Metrics Mobile Apps Mobile Social Mobile Video Music Marketing Online Shopping Personalization Photo Sharing Pinterest Retail Marketing Shopping Smart Phones Sports Marketing Streaming Video Tablets Television Television Marketing Travel Marketing Twitter United Kingdom United States Women YouTube