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Archive for March 6, 2013

Digital Marketing Budget Growth, March 2013 [CHART]

By David Erickson | March 6, 2013

55% of marketers from around the world plan to increase their digital marketing budgets this year.

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Digital Marketing Budget Growth, March 2013 [CHART]

By David Erickson | March 6, 2013

55% of marketers from around the world plan to increase their digital marketing budgets this year.

Read More

Changes That Have Most Influenced B2B Marketing, March 2013 [CHART]

By David Erickson | March 6, 2013

Today’s marketer has moved from outbound, advertising and intuition-based marketing to a new inbound model that emphasizes digital channels, multiple touchpoints, and data analytics,

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Changes That Have Most Influenced B2B Marketing, March 2013 [CHART]

By David Erickson | March 6, 2013

Today’s marketer has moved from outbound, advertising and intuition-based marketing to a new inbound model that emphasizes digital channels, multiple touchpoints, and data analytics,

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Affluents' Multi-Screen Behavior, March 2013 [TABLE]

By David Erickson | March 6, 2013

51% of affluents have engaged with social media about a TV program while watching that program.

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Affluents' Multi-Screen Behavior, March 2013 [TABLE]

By David Erickson | March 6, 2013

51% of affluents have engaged with social media about a TV program while watching that program.

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eCommerce vs. Bricks & Mortar Customer Satisfaction, 2000-2012 [CHART]

By David Erickson | March 6, 2013

Customer satisfaction with e-commerce sites improved in 2012, outpacing satisfaction ratings with traditional retail stores for the 11th consecutive year.

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eCommerce vs. Bricks & Mortar Customer Satisfaction, 2000-2012 [CHART]

By David Erickson | March 6, 2013

Customer satisfaction with e-commerce sites improved in 2012, outpacing satisfaction ratings with traditional retail stores for the 11th consecutive year.

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Mobile Internet Use By Device Type, 2011-2013 [CHART]

By David Erickson | March 6, 2013

Tablets accounted for just 7% of traffic on the Jumptap network in 2011, half the share accounted for by feature phones.

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Mobile Internet Use By Device Type, 2011-2013 [CHART]

By David Erickson | March 6, 2013

Tablets accounted for just 7% of traffic on the Jumptap network in 2011, half the share accounted for by feature phones.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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