Mobile Gaming Metrics Of Android & iPhone Users, December 2012 [TABLE]
For a majority of consumers, games are a crucial part of the smart phone experience, and the iPhone is smart phone gamer’s platform of choice, according to a December study from Arbitron Mobile.
Analyzing the behavior of 12,000 US Android, iPhone and BlackBerry users who had installed the Arbitron Mobile software, the company found iPhone users were 10 percentage points more likely than Android users to be gamers. While large majorities of both groups played games on their device, the study found that 85.7% of iPhone users did so vs. 76% of Android users. Read the rest at eMarketer.