American Spenders vs. Savers By Generation, March 2013 [CHART]
Compared to the average adult, American Millennials (18-29) are more likely to view themselves as “spenders” rather than “savers,”according to new data from Scarborough. Among Spenders (the 9% of adults who “mostly agree” with the statement “I am a spender rather than a saver”), 23% are Millennials (18-29), while among self-identified Savers (the 29% of adults who “mostly disagree” with the above statement), only 17% are Millennials. All told, Spenders are 13% more likely than the average US adult to be Millennials.
By contrast, the Silent Generation (65 and older) accounts for 24% of Savers, compared to 18% of Spenders. Read the rest at MarketingCharts.