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Perceptions Of Permission Marketing, March 2013 [TABLE]

By David Erickson | March 4, 2013

Table - Perceptions Of Permission Marketing

A survey of 123 marketers and 1,002 consumers on marketing practices and how they relate to permission has revealed a significant gap in perceptions regarding implicit permission (purchases, contents, product demos, registrations). The study, by RegReady, found that 77% of marketers believe that a consumer purchase does constitute marketing permission. But three-quarters of the consumers polled felt very strongly that making a purchase does not constitute permission to market to them on their mobile device, and 80% shared that sentiment about marketing via email. Still, 47% of marketers said they send email to purchasers without permission. Read the rest at MarketingCharts.

Posted in Consumer Attitudes, Consumer Behavior, eCommerce, Email Marketing, Mobile Marketing, Online Behavior and tagged Mobile Email, Permission Marketing

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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