Online Shopping & Personalization, March 2013 [TABLE]
Online shoppers’ awareness of retailers’ personalization tactics is growing, according to a study by MyBuys and the eTailing group. What’s more, many prove receptive to personalization, finding it both valuable and a keen influence on their shopping habits. Among the several findings from the report, 53% of shopping surveyed believe that retailers who personalize their shopping experience provide a valuable service, while 4 in 10 say they buy more from retailers who send them personalized emails. Read the rest at MarketingCharts.