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Advertising Click-Through Rate Benchmarks, March 2013 [CHART]

By David Erickson | March 4, 2013

Chart - Advertising Click-Through Rate Benchmarks

Social and mobile gaming ads generate an average click-through rate (CTR) of 3%, reveals MediaBrix [PDF] in a new study. That’s far higher than the 0.1% average for standard banner ads (per MediaMind), and various other benchmarks cited in the study supplied by outside sources, including mobile banner ads (0.86%) and Facebook ads (0.11%). Moreover, CTR for social and mobile gaming value exchange ads – where users receive a reward for viewing the full ad – generate an average CTR of 11%.

Video ad completion rates have been argued to be more important than click-through rates, and the MediaBrix study shows that social and mobile gaming value exchange ads (exclusively video ads) perform well in this regard too, with a 91% completion rate. That outperforms Vindico benchmarks cited in the report, including completion rates on ad networks (68%), portals (74%), and video portals (83%), trailing only completion rates for ads seen in full episodes (93%). Read the rest at MarketingCharts.

Posted in Advertising, Banner Advertising, Consumer Behavior, Digital Advertising, Display Advertising, Mobile Advertising, Mobile Marketing, Online Behavior, Social Media Advertising, Social Media Marketing, Video Game Advertising and tagged Facebook, Gaming, Mobile Gaming, Mobile Social, Rich Media Advertising

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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