Global mCommerce Activities, February 2013 [CHART]
Nielsen has released a report called “The Mobile Consumer: A Global Snapshot,” in which it examines device penetration, activities, and advertising across 10 countries. Among the findings, 24% of American smartphone users surveyed during Q2 2012 reported scanning a barcode or QR code in the previous 30 days. Of the selected commercial activities, that ranked behind mobile banking (38%) and location-based services/GPS (48%) in use, but far ahead of NFC/mobile wallet use (3%).
The US was ahead of most of the other countries in terms of QR code scanning, behind only South Korea (38%) and China (30%). It’s also worth noting that the survey was conducted in Q2 2012, so there may have been some growth in adoption since then. A recent study from Pitney Bowes found that 19% of Americans claim to have used a QR code, putting adoption in the US ahead of the UK (15%), Germany (14%), and France (12%). Read the rest at MarketingCharts.