Cost per Loyal Mobile App User Index, June 2012 – January 2013 [CHART]
The Cost per Loyal User Index measures the cost of acquiring a loyal user for brands who proactively market their apps. For the purposes of the Index, loyal users are defined as people who open an app three times or more. In January, the Index decreased seven percent, or 11 cents, to $1.56, from December’s $1.67. Read the rest at Fiksu.