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Archive for February 28, 2013

Trusted Sources Of Online Health Care Treatment Information, February 2012 [TABLE]

By David Erickson | February 28, 2013

The websites of physician groups or medical practices were US internet users’ most trusted sources for health care treatment information.

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Top 5 Types Of Scarce Health Care Information For American Seniors, March 2012 [CHART]

By David Erickson | February 28, 2013

Half of the US seniors it surveyed in March 2012 felt there wasn’t a single online resource where they could find highly credible health information.

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Top 5 Types Of Scarce Health Care Information For American Seniors, March 2012 [CHART]

By David Erickson | February 28, 2013

Half of the US seniors it surveyed in March 2012 felt there wasn’t a single online resource where they could find highly credible health information.

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Frequency With Which American Moms Use Online Channels For Health Content, January 2012 [CHART]

By David Erickson | February 28, 2013

In January 2012 that nearly one-third of moms searched the internet for health information once a day or every few days.

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Americans Who Seek Health Information Online, 2011 & 2012 [TABLE]

By David Erickson | February 28, 2013

86% of women said they made the decisions about the healthcare treatments their entire families used. While most said they trusted their doctors, they still went online before and after office visits.

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SMB B2B Website Lead Sources, 2012 [CHART]

By David Erickson | February 28, 2013

Despite accounting for just 1.9% of overall site traffic, social accounted for 4.8% of all B2B SMB leads—a relatively small number, but not insubstantial.

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B2B Website Traffic Sources For SMBs, 2012 [CHART]

By David Erickson | February 28, 2013

Social remains a small part of the larger traffic picture for most of the B2B SMBs studied, accounting for 1.9% of total traffic.

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B2B Website Traffic Sources For SMBs, 2012 [CHART]

By David Erickson | February 28, 2013

Social remains a small part of the larger traffic picture for most of the B2B SMBs studied, accounting for 1.9% of total traffic.

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Social Media Sites For SMB B2B Lead Generation, 2012 [CHART]

By David Erickson | February 28, 2013

Twitter accounted for 82% of all social media-originated leads, while Facebook accounted for a paltry 9% of leads.

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Tech Political Contributions By Party, 2012 [CHART]

By David Erickson | February 28, 2013

When it comes to direct donations to political candidates, the legacy technology vendors outpace their Internet peers.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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