In a study [PDF] using data from 5,048 customers and surveys from 236 professionals knowledgeable about their company’s marketing strategy, HubSpot has found that virtually all of its customers experienced an increase in traffic since using HubSpot, with a plurality (25.1%) attributing that increase to blogging. SEO (18.9%) social media (16.9%) and email marketing (13.5%) also got the nod for traffic increases, although few said paid search ads (5.6%) were behind their gains.
When it came to analyzing what factors drove an increase in leads (for the 93% who reported them), other inbound marketing techniques such as landing pages and calls to action were most often cited (22.8%), with blogging (21.6%) close behind. Following were SEO (17.3%), social media (14.7%), and email (14.1%), while paid search ads (6.7%) again were not seen as vital to lead gains. Read the rest at MarketingCharts.