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Archive for February 27, 2013

CMOs' Marketing Spending Projections, August 2011 – February 2013 [TABLE]

By David Erickson | February 27, 2013

Despite consumer and marketer beliefs that traditional media advertising on the whole is more effective than online advertising, marketers continue to shift budgets away from traditional media and towards digital marketing channels.

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Factors Contributing To Inbound Marketing Success, February 2013 [CHART]

By David Erickson | February 27, 2013

HubSpot has found that virtually all of its customers experienced an increase in traffic since using HubSpot, with a plurality (25.1%) attributing that increase to blogging.

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American Millennial Teens' Attitudes Toward Offline vs. Online Advertising, February 2013 [CHART]

By David Erickson | February 27, 2013

American teens strongly favor offline over online ads across a variety of measures.

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Percent Of Brand-Owned Organic Search Results Worldwide By Category, 2012 [CHART]

By David Erickson | February 27, 2013

Twenty-four of 57 brands analyzed owned more than 50% of their first-page search results.

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Search Engine Marketing Results For Luxury Hotels Worldwide, December 2012 [CHART]

By David Erickson | February 27, 2013

46% of first-page organic search results for worldwide upscale hotel brand keywords belonged to brands themselves, as opposed to OTA sites or TripAdvisor links.

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Top Metrics For Evaluating Influencers, December 2012 [CHART]

By David Erickson | February 27, 2013

Facebook friends and Likes and Twitter followers were among the most important metrics used by brands when evaluating these individuals.

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Most Influential Sites On Purchase Decisions, December 2012 [CHART]

By David Erickson | February 27, 2013

86% of influencers blogged regularly, and more than half operated between two to five blogs.

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Breakdown Of Top Brands Digital Marketing Budgets, December 2012 [CHART]

By David Erickson | February 27, 2013

65% of top US brands reported participating in influencer marketing.

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Consumer Attitudes Worldwide Toward Mobile Advertising, February 2013 [CHART]

By David Erickson | February 27, 2013

This chart from Nielsen is a snapshot of consumer attitudes worldwide toward mobile advertising.

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Time Spent On Mobile vs. PC By Website Type, April 2013 [CHART]

By David Erickson | February 27, 2013

This graphic from comScore illustrates time spent on the Internet using a PC vs. mobile.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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