February 27, 2013 - e-Strategy Trends

Despite consumer and marketer beliefs that traditional media advertising on the whole is more effective than online advertising, marketers continue to shift budgets away from traditional media and towards digital marketing channels.

Video ads viewed online during full episodes of TV shows have a higher impact than ads viewed on traditional TV or during short-form content online.

Video ads viewed online during full episodes of TV shows have a higher impact than ads viewed on traditional TV or during short-form content online.

Video ads viewed online during full episodes of TV shows have a higher impact than ads viewed on traditional TV or during short-form content online.

Video ads viewed online during full episodes of TV shows have a higher impact than ads viewed on traditional TV or during short-form content online.

Video ads viewed online during full episodes of TV shows have a higher impact than ads viewed on traditional TV or during short-form content online.

Video ads viewed online during full episodes of TV shows have a higher impact than ads viewed on traditional TV or during short-form content online.

Video ads viewed online during full episodes of TV shows have a higher impact than ads viewed on traditional TV or during short-form content online.

Video ads viewed online during full episodes of TV shows have a higher impact than ads viewed on traditional TV or during short-form content online.

Video ads viewed online during full episodes of TV shows have a higher impact than ads viewed on traditional TV or during short-form content online.