Archive for February 27, 2013
CMOs' Marketing Spending Projections, August 2011 – February 2013 [TABLE]
Despite consumer and marketer beliefs that traditional media advertising on the whole is more effective than online advertising, marketers continue to shift budgets away from traditional media and towards digital marketing channels.
Read MoreFactors Contributing To Inbound Marketing Success, February 2013 [CHART]
HubSpot has found that virtually all of its customers experienced an increase in traffic since using HubSpot, with a plurality (25.1%) attributing that increase to blogging.
Read MoreAmerican Millennial Teens' Attitudes Toward Offline vs. Online Advertising, February 2013 [CHART]
American teens strongly favor offline over online ads across a variety of measures.
Read MorePercent Of Brand-Owned Organic Search Results Worldwide By Category, 2012 [CHART]
Twenty-four of 57 brands analyzed owned more than 50% of their first-page search results.
Read MoreSearch Engine Marketing Results For Luxury Hotels Worldwide, December 2012 [CHART]
46% of first-page organic search results for worldwide upscale hotel brand keywords belonged to brands themselves, as opposed to OTA sites or TripAdvisor links.
Read MoreTop Metrics For Evaluating Influencers, December 2012 [CHART]
Facebook friends and Likes and Twitter followers were among the most important metrics used by brands when evaluating these individuals.
Read MoreMost Influential Sites On Purchase Decisions, December 2012 [CHART]
86% of influencers blogged regularly, and more than half operated between two to five blogs.
Read MoreBreakdown Of Top Brands Digital Marketing Budgets, December 2012 [CHART]
65% of top US brands reported participating in influencer marketing.
Read MoreConsumer Attitudes Worldwide Toward Mobile Advertising, February 2013 [CHART]
This chart from Nielsen is a snapshot of consumer attitudes worldwide toward mobile advertising.
Read MoreTime Spent On Mobile vs. PC By Website Type, April 2013 [CHART]
This graphic from comScore illustrates time spent on the Internet using a PC vs. mobile.
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