Online Video Viewers Who Abandon Videos Before They Start By Format, 2012 [CHART]

Conviva found live-streamed videos took longer to load than other online video content, and correspondingly, also led to the highest percentage of user abandonment. According to the findings, 18% of online video viewers worldwide had abandoned live videos before they began, compared to only 6% for short-form video-on-demand (defined as under 15 minutes) and 4% of long-form video-on-demand (defined as over 15 minutes). Read the rest at eMarketer.