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Archive for February 26, 2013

Effectiveness Of Social Channels Recruiters Use For Placing Candidates, 2011 & 2012 [CHART]

By David Erickson | February 26, 2013

Last year, 93% of recruiters placed a candidate using LinkedIn.

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Channels North American Recruiters Expect To Use More In 2013 [CHART]

By David Erickson | February 26, 2013

82.6% of recruiters said they planned to use LinkedIn more than they did already.

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Small Business Owners' Attitudes Toward Marketing Targeted At Them, March 2012 [CHART]

By David Erickson | February 26, 2013

Small business owners would likely be more inclined to open their wallets if the marketing aimed at them struck a chord—but it often does not.

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Percent Of Marketing Budgets SMBs Devote To Digital, Q4 2010 – Q3 2012 [CHART]

By David Erickson | February 26, 2013

Small and medium-sized businesses devoted an average of 29% of their marketing budgets to digital media.

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Effective Small Business Marketing Tactics, April & October 2012 [CHART]

By David Erickson | February 26, 2013

76% of small business owners are kept up at night by being preoccupied with how to attract new customers.

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Video Viewership Trends, Q3 2010 – Q3 2012 [TABLE]

By David Erickson | February 26, 2013

In Q3, 2012, there were 5.3 million broadcast-only and broadband homes, up from around 5.1 million in Q3 2011 and 4.2 million in Q3 2010.

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Holiday Multi-Screen Shopping, 2012 [TABLE]

By David Erickson | February 26, 2013

63% of shoppers used multiple devices to help with their holiday purchases last year.

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Facebook Exchange vs Web Retargeting, H2 2012 [CHART]

By David Erickson | February 26, 2013

A pair of studies have emerged looking at the performance of Facebook Exchange (FBX), a real-time bidding (RTB) marketplace for Facebook inventory.

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Google Shopping vs. Amazon Product Ads, Q3 & Q4 2012 [CHART]

By David Erickson | February 26, 2013

In the second half of 2012 (H2), Google Shopping proved 32.8% more cost-effective for advertisers than Amazon Product Ads.

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Google Power Searching [INFOGRAPHIC]

By David Erickson | February 26, 2013

This infographic from HackCollege.com serves as a cheat sheet for getting the most out of Google search.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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