Percent Of Online Budget Allocated To Social Advertising, October 2012 [CHART]

By David Erickson | February 25, 2013

Chart - Percent Of Online Budget Allocated To Social Advertising

Seven in 10 respondents said they would spend between 1% and 10% of their online budget on social ads, suggesting that for most it is a present, but not a dominant part of the marketing mix. For 13% of respondents, however, it plays a larger role: This group spends 21% or more of their online budgets on social media advertising. Read the rest at eMarketer.

Posted in Advertising, Marketing Budgets, Social Media Advertising, Social Media Marketing and tagged