While many brands and retailers have a vague understanding of the importance of localizing their marketing efforts, they simply aren’t doing it effectively — if at all. That’s according to a new survey and report entitled “Brand Automation for Location Activation.”
Localization is still dominated, for most national marketers, by traditional media: outdoor, newspapers, magazines, direct mail, TV and event sponsorships. The top digital localization strategy employed is the corporate website followed by email. Read the rest at MarketingLand.