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Archive for February 22, 2013

Most Effective SMB Marketing Channels, February 2013 [CHART]

By David Erickson | February 22, 2013

The study found that 53% of respondents rated TV ads a top-2 box score on a 10-point scale of effectiveness.

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Challenges In Localizing Marketing Campaigns [CHART]

By David Erickson | February 22, 2013

A chart showing marketers’ complaints about the biggest challenges they face in localizing their marketing campaigns.

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How Mobile Affects Local Marketing Mix [CHART]

By David Erickson | February 22, 2013

While many brands and retailers have a vague understanding of the importance of localizing their marketing efforts, they simply aren’t doing it effectively — if at all.

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Marketers' Knowledge Of Mobile Email Metrics, August 2012 [CHART]

By David Erickson | February 22, 2013

31% of email marketers do not know their mobile email open rate.

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Interaction With Brands Via Social Media By Generation, February 2013 [CHART]

By David Erickson | February 22, 2013

67% of people have have interacted with a company via a social media channel for servicing versus 33% who have done so for marketing.

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Facebook Pages Benchmarks [INFOGRAPHIC]

By David Erickson | February 22, 2013

This infographic by Quintly analyzes Facebook metrics to provide benchmarks for pages of all sizes.

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Top Channels For Local Marketing Success, February 2013 [CHART]

By David Erickson | February 22, 2013

Senior marketers are lukewarm about mobile’s importance to their local marketing agendas.

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Video Engagement: Facebook Uploads vs. YouTube Links, January 2013 [CHART]

By David Erickson | February 22, 2013

Facebook videos achieved a 40% higher Engagement Rate (0,25%) than YouTube links (0,151%) in the studied period.

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Online Travel Spending, 2012 [TABLE]

By David Erickson | February 22, 2013

US travel e-commerce sales exceeded $100 billion for the first time last year, reaching $103 billion.

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Getting Facebook Shares [INFOGRAPHIC]

By David Erickson | February 22, 2013

This infographic by Mari Smith illustrates fourteen tactics to inspire people to share your content on Facebook.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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