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Archive for February 21, 2013

Importance Of Local Marketing To Demand Generation, February 2013 [CHART]

By David Erickson | February 21, 2013

About 6 in 10 senior marketers, presented with a choice of attitudes regarding the importance of local marketing to their organization’s demand generation and revenue, chose the response indicating that it is essential to business growth and profitability.

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Mobile Email Opens, 2010-2012 [CHART]

By David Erickson | February 21, 2013

The share of email opens occurring on a mobile device keeps growing, climbing to 41% in the second half (H2) of 2012 from 36% in H1.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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