Skip to content
e-Strategy Trends
  • Content
  • Social
  • Email
  • Search
  • Advertising
  • Generations
    • Generation V
    • Millennials
    • Generation X
    • Baby Boomers
    • Silent Generation
  • About
e-Strategy Trends
  • Content
  • Social
  • Email
  • Search
  • Advertising
  • Generations
    • Generation V
    • Millennials
    • Generation X
    • Baby Boomers
    • Silent Generation
  • About

Mobile Email Opens, 2010-2012 [CHART]

By David Erickson | February 21, 2013

Chart - Mobile Email Opens

The share of email opens occurring on a mobile device keeps growing, climbing to 41% in the second half (H2) of 2012 from 36% in H1, per the latest report [PDF] from Knotice. Mobile phones accounted for 29% of all opens, up from 26% in H1, while 12% of opens occurred on a tablet, up from slightly less than 11%. Given the rapid growth in mobile email opens, Knotice projects that more than half of total opens will occur on a mobile device by year-end.

The iPhone continued to dominate email opens among mobiles in H2, accounting for 21.5% share of total email opens, far ahead of Android phones’ 6% share. What’s more, the iPhone’s growth in email open share appears to be outpacing Android’s. Read the rest at MarketingCharts.

Posted in Consumer Behavior, Email Marketing, Email Metrics, Mobile Behavior, Mobile Marketing, Online Behavior and tagged Email Open Rates, Metrics, Mobile Email, Mobile Metrics

Categories

Follow Join Subscribe RSS Email
Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

Recent Posts

  • Super Bowl LV Advertising
  • Factors That Prompt People To Open Emails
  • Civil Social Networks: Telepath & Clubhouse
  • Grocery Shopping
  • Diversity In Advertising
February 2013
M T W T F S S
 123
45678910
11121314151617
18192021222324
25262728  
« Jan   Mar »

Tags

Apple Automotive Marketing Blogging Brand Marketing Computers Customer Experience Customer Service Entertainment Marketing eTailing Facebook Financial Services Marketing Gaming Gender Google Health Care Marketing Hospitality Marketing Infographic Instagram LinkedIn mCommerce Media Marketing Men Metrics Mobile Apps Mobile Social Mobile Video Music Marketing Online Shopping Personalization Photo Sharing Pinterest Retail Marketing Shopping Smart Phones Sports Marketing Streaming Video Tablets Television Television Marketing Travel Marketing Twitter United Kingdom United States Women YouTube