Best Channels For Generating Customer Data, October 2012 [CHART]
By David Erickson | February 21, 2013
So, what are marketers’ best sources of customer data? As of October 2012, 49% said website analytics, 19% said data from email campaigns and 12% said data arising from social media interaction. Other data sources included SMS/phone analytics, direct mail interaction and display analytics. Read the rest at eMarketer.
Posted in Advertising, Analytics, Consumer Behavior, Display Advertising, Email Analytics, Email Marketing, Mobile Behavior, Mobile Marketing, Online Behavior, Print Advertising, Social Media Analytics, Social Media Marketing, Web Development, Website Analytics and tagged Direct Mail, Mobile Analytics, Text Message Marketing, Text Messaging Analytics