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Archive for February 21, 2013

How Top Brands Cross-Post Instagram Photos To Facebook & Twitter [INFOGRAPHIC]

By David Erickson | February 21, 2013

Of the 2,608 photos the top 100 brands shared in the past quarter, 98 percent were posted to Facebook.

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Top Brands' Use Of Instagram Filters [CHART]

By David Erickson | February 21, 2013

In November, roughly one-half of the brands on Instagram used filters, but that number has reduced over time.

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Demographics Of Online Health Care Diagnosis Seekers, September 2012 [TABLE]

By David Erickson | February 21, 2013

40% of women and 30% of American men relied on the Internet to diagnose medical conditions.

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Types Of Health Information Sought Online By Generation & Gender, September 2012 [TABLE]

By David Erickson | February 21, 2013

16% of internet users said they had searched for information on a drug they had seen advertised.

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Online Health Seeker Demographics, September 2012 [TABLE]

By David Erickson | February 21, 2013

72% of US internet users and 59% of the general population had looked online for health information within the past year.

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Social Media Data Use For Driving Marketing Campaigns In Other Channels, 2013 [CHART]

By David Erickson | February 21, 2013

36% planned to start incorporating social media data into campaigns in 2013, and another 42% planned to integrate social media data more deeply.

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Immediate vs. Long-Term Transformational Marketing Data, November 2012 [TABLE]

By David Erickson | February 21, 2013

Marketers most commonly saw Immediate Opportunity (defined as useful within the next 12 months) for customer profile data, web data and location data.

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Best Channels For Generating Customer Data, October 2012 [CHART]

By David Erickson | February 21, 2013

As of October 2012, 49% of marketers said website analytics were the best source of customer data; 19% cited data from email campaigns and 12% said social media data.

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Changes In Data-Related Marketing Budgets For 2013 [CHART]

By David Erickson | February 21, 2013

68% of marketers worldwide said they will increase data-related marketing spending in 2013 and just 3% planned to decrease spending.

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SMB Marketing Budgets & Confidence In Competence, February 2013 [CHART]

By David Erickson | February 21, 2013

Email marketing captures an average 15% of SMB marketing budgets.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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