Archive for February 21, 2013
How Top Brands Cross-Post Instagram Photos To Facebook & Twitter [INFOGRAPHIC]
Of the 2,608 photos the top 100 brands shared in the past quarter, 98 percent were posted to Facebook.
Read MoreTop Brands' Use Of Instagram Filters [CHART]
In November, roughly one-half of the brands on Instagram used filters, but that number has reduced over time.
Read MoreDemographics Of Online Health Care Diagnosis Seekers, September 2012 [TABLE]
40% of women and 30% of American men relied on the Internet to diagnose medical conditions.
Read MoreTypes Of Health Information Sought Online By Generation & Gender, September 2012 [TABLE]
16% of internet users said they had searched for information on a drug they had seen advertised.
Read MoreOnline Health Seeker Demographics, September 2012 [TABLE]
72% of US internet users and 59% of the general population had looked online for health information within the past year.
Read MoreSocial Media Data Use For Driving Marketing Campaigns In Other Channels, 2013 [CHART]
36% planned to start incorporating social media data into campaigns in 2013, and another 42% planned to integrate social media data more deeply.
Read MoreImmediate vs. Long-Term Transformational Marketing Data, November 2012 [TABLE]
Marketers most commonly saw Immediate Opportunity (defined as useful within the next 12 months) for customer profile data, web data and location data.
Read MoreBest Channels For Generating Customer Data, October 2012 [CHART]
As of October 2012, 49% of marketers said website analytics were the best source of customer data; 19% cited data from email campaigns and 12% said social media data.
Read MoreChanges In Data-Related Marketing Budgets For 2013 [CHART]
68% of marketers worldwide said they will increase data-related marketing spending in 2013 and just 3% planned to decrease spending.
Read MoreSMB Marketing Budgets & Confidence In Competence, February 2013 [CHART]
Email marketing captures an average 15% of SMB marketing budgets.
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