Top New Developments Affecting Email Marketing, February 2013 [CHART]

By David Erickson | February 20, 2013

Asked what new developments will affect their email marketing programs in the next 12 months, 58% of marketers responding to a MarketingSherpa survey [PDF] cited the pervasiveness of smartphones and tablets, and 57% pointed to social media. But while marketers see changes ahead wrought by the proliferation of smart devices, they are having trouble integrating mobile with their email programs: just 21% reported currently doing so. By comparison, 75% have integrated their websites and 56% their social media efforts.

Another sign of the problems marketers are having with email and mobile: only 42% of marketers agreed that they are designing their emails to render differently on mobile devices. That’s despite the increasing share of emails being opened on mobiles. Read the rest at MarketingCharts.

Posted in Email Marketing, Email Metrics, Local Internet Marketing, Location-Based Services, Mobile Behavior, Mobile Marketing, Social Media Marketing and tagged Cyber Attacks, Email Whitelists, Engagement, Gamification, Gaming, Hacking, Mobile Email, Privacy, Security, Smart Phones, Tablets