While the world’s top 100 brands (according to Interbrand) are almost universally using Facebook and Twitter, their adoption of social photo sharing sites Pinterest and Instagram has grown to rival their adoption of Google+, details SimplyMeasured in a new study. As of February 1, 69 of the Interbrand 100 had a Pinterest account and 59 an Instagram account, up from 63 and 54, respectively, 3 months earlier. In comparison, the number of brands with a Google+ account rose from 67 to 70.
Of course, having an account doesn’t necessarily equate with using it. But still, Pinterest and Instagram fare well on this level. 55 of the 59 brands on Instagram are active (have posted photos), and 59 of the 69 on Pinterest are active. Read the rest at MarketingCharts.