Facebook’s and Twitter’s mobile ad formats score high marks in all three areas and are becoming increasingly popular with both performance and brand advertisers as a result. Big-box retailer Wal-Mart, for example, deployed 50 million mobile ads through Facebook over Thanksgiving weekend to prime the 2012 holiday shopping season. In the spectrum of mobile ad formats, Facebook and Twitter ads stand out because their organic nature helps brands become a part of the content experience.
The demand for mobile video ads is also rising fast, encouraged by increased mobile video viewing, and mobile users’ preference for ad-supported streaming video content. Read the rest at eMarketer.