Mobile Advertising/Marketing Objectives By Experience Level, August 2012 [TABLE]
By David Erickson | February 20, 2013
Despite the increased availability and enthusiasm for more immersive and interactive ad formats, the direct-response focus among mobile advertisers is one reason static ad formats remain popular. For advertisers trying to drive immediate conversions, the static banner provides an affordable and scalable means of linking mobile users to an app store or a web storefront, or to trigger a phone call or text message, all of which can generate leads or sales. Read the rest at eMarketer.
Posted in Advertising, Lead Generation, Mobile Advertising, Mobile Marketing and tagged Brand Awareness, Brand Marketing, Branding, Contests, Coupons, Customer Acquisition, Customer Experience, Customer Loyalty, Customer Retention, Customer Satisfaction, Customer Service, eCoupons, Engagement, eTailing, Marketing Objectives, Online Branding, Online Coupons, Retail Marketing, Sweepstakes, Text Message Marketing