Table - Video Ad Completion Rates

In a sign that viewers are not being turned off by the increased ad volume, ad completion rates were highest for long videos in Q4 2012 at 93%, compared with 81% for mid-form videos and 68% for short-form videos. All three video categories also had higher completion rates in the last quarter of 2012 when compared to the previous one, suggesting that advertisers are fine-tuning their video strategy and convincing viewers to watch ad content from start to finish. Read the rest at eMarketer.