Chart - Marketing Strategies Gaining Favor In 2013

On the digital side, mobile and social media were the two categories expected to see the most increased attention in 2013. In fact, more than eight in 10 of those polled named mobile media as a target for increased focus, while just over three-quarters of respondents said the same for social media. Marketers were less preoccupied with turning more efforts toward paid search (59%) and email campaigns (56%), although more than half of marketers still expected to increase their attention on these channels as well. Read the rest at eMarketer.