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Archive for February 19, 2013

House Of Cards Twitter Chatter [CHART]

By David Erickson | February 19, 2013

Not surprisingly, the use of a #HouseOfCards hashtag is very low, considering Netflix has never promoted its use.

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10% Of Netflix Subscribers Have Streamed House Of Cards

By David Erickson | February 19, 2013

About 10 percent had watched House of Cards during the first few weeks it was available.

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The Economic Impact Of Mapping [INFOGRAPHIC]

By David Erickson | February 19, 2013

Google put together this infographic to illustrate some examples of the benefits of maps.

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The State Of Infographics [INFOGRAPHIC]

By David Erickson | February 19, 2013

This infographic by Nowsourcing illustrates the effectiveness of infographics as a marketing tool.

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Trusted Sources Of General News & Information [CHART]

By David Erickson | February 19, 2013

Trust in media is up five percent over last year, with search engines and traditional media topping the list: 58 percent overall said they trust those sources for news and information.

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Marketing Strategies Gaining Favor In 2013 [CHART]

By David Erickson | February 19, 2013

More than eight in 10 of those polled named mobile media as a target for increased focus, while just over three-quarters of respondents said the same for social media.

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Marketing Strategies That Are Falling Out Of Favor In 2013 [CHART]

By David Erickson | February 19, 2013

About three in 10 marketers expect their organizations to decrease attention paid to newspapers and consumer magazines in 2013.

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Video Ad Completion Rates, Q4 2011 – Q4 2012 [TABLE]

By David Erickson | February 19, 2013

Ad completion rates were highest for long videos in Q4 2012 at 93%, compared with 81% for mid-form videos and 68% for short-form videos.

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Video Ad View Rates, Q4 2011 – Q4 2012 [TABLE]

By David Erickson | February 19, 2013

Total video views among internet users in the US were up 23% year over year in Q4 2012.

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Video Games Or Gym Memberships? [INFOGRAPHIC]

By David Erickson | February 19, 2013

Nike+Kinect video game producers put together this infographic to illustrate the costs of working out at home by playing a video game vs buying a gym membership.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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