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Archive for February 18, 2013

Facebook User Demographics [TABLE]

By David Erickson | February 18, 2013

Facebook remains the most-used social networking platform, as two-thirds of online adults say that they are Facebook users.

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Tumblr User Demographics [TABLE]

By David Erickson | February 18, 2013

Just 6% of online Americans use Tumblr.

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Instagram User Demographics [TABLE]

By David Erickson | February 18, 2013

Thirteen percent of internet users are taking and sharing pictures with Instagram.

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Pinterest User Demographics [TABLE]

By David Erickson | February 18, 2013

Pinterest, the online pinboard, has attracted 15% of internet users to its virtual scrapbooking.

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Twitter User Demographics [TABLE]

By David Erickson | February 18, 2013

The percentage of internet users who are on Twitter has doubled since November 2010, currently standing at 16%.

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Demographics Of Social Networking Users [TABLE]

By David Erickson | February 18, 2013

Internet users under 50 are particularly likely to use a social networking site of any kind, and those 18-29 are the most likely of any demographic cohort to do so (83%).

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Select Social Media User Demographics, February 2013 [CHART]

By David Erickson | February 18, 2013

Facebook, which (surprise!) ranks as the most popular social network, used by 67% of respondents, proves particularly appealing to women (72%).

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Display Advertising Trends, Q4 2011 – Q4 2012 [CHART]

By David Erickson | February 18, 2013

1.4 trillion display ad impressions were delivered in the US in Q4 2012, up almost 6% year-over-year.

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Connected TV & Mobile Penetration, 2011-2016 [CHART]

By David Erickson | February 18, 2013

Smart phone penetration in the world’s top 19 digital markets is expected to double from 35.5% last year to an average of 71.7% in 2015.

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Mobile Purchases By Device, February 2013 [CHART]

By David Erickson | February 18, 2013

More than 6 in 10 smartphone and tablet owners have purchased download media such as ringtones, e-books, and games via their device.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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