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Archive for February 15, 2013

eShoppers Spending Habits With Multichannel Retailers, February 2013 [CHART]

By David Erickson | February 15, 2013

58% of online shoppers surveyed across 11 markets (56% in the US) said they have spent more with their favorite retailer since they started shopping across multiple channels.

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American Small Business Content Marketing Plans, 2013 [CHART]

By David Erickson | February 15, 2013

More than half of respondents cited articles, social media content, blog posts and video as likely to play a larger role in 2013.

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American Small Business Marketing Budget Allocation By Tactic, November 2012 [CHART]

By David Erickson | February 15, 2013

Small businesses in particular seem to rely on content marketing because it can be extremely cost effective.

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American Small Business' Change In Content Marketing Efforts, 2013 [CHART]

By David Erickson | February 15, 2013

Many small businesses are already using some form of content marketing to promote themselves—74% as of a January survey of US small businesses by BusinessBolts.com.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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