Financial Activities On Mobile Devices By Device Type, February 2013 [CHART]

Chart - Financial Activities On Mobile Devices By Device Type

Slightly more than 9 in 10 smartphone and tablet users engage in one or more of a variety of financial activities on their devices, per results from a Prosper Mobile Insights survey. The most popular of those identified activities is banking (77.1%), followed by shopping (57.9%), paying bills (44.5%), and creating shopping lists (43.3%). Driving this behavior is a general agreement that using a mobile device for financial activities saves time.

Indeed, roughly 3 in 4 respondents somewhat (33.8%) or strongly (42.4%) agreed their mobile devices are a time-saver in this area. They were less convinced that using mobile for financial activities could save them money, though: just 37% agreed on that end, with a plurality (40.2%) neutral on the topic. Read the rest at MarketingCharts.