Twitter users who access the site primarily on a mobile device prove to be more active and more engaged with brands than the average user,according to results of a study conducted by Twitter and Compete. These “primary mobile users” are 57% more likely to compose original tweets, 63% more likely to click on links, 96% more likely to follow 11 or more brands, and 58% more likely to recall seeing an ad on the site.
That may be because, in general, these users are just on the site more frequently. This group is 86% more likely to be on Twitter several times a day, per the report: not only are they 157% more likely to access the site when they wake up, they’re also 129% more likely to access it when they’re going to sleep. Power users, indeed. Read the rest at MarketingCharts.