Ad-ology found that US small businesses were spending a greater share of their budgets on content marketing than on social media advertising. This suggests that small businesses may be more focused on using social sites to publish owned content rather than paying for advertising on the networks—a trend at some larger businesses as well.
But small businesses in particular seem to rely on content marketing because it can be extremely cost effective. A majority of the small businesses surveyed by BusinessBolts.com estimated they spent less than $100 on content marketing per month; just 11% spent more than $500. Read the rest at eMarketer.