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iPad Users Preferred Email Device, H2 2012 [CHART]

By David Erickson | February 14, 2013

Chart - iPad Users Preferred Email Device

For reading emails, more than half of respondents chose the tablet as their preferred device, beating out PCs and Macs by over 20 percentage points. The difference was understandably narrower for sending emails, given that the keyboard is essential to writing emails. Just under half of respondents said they preferred the tablet vs. 41% who preferred a desktop or laptop computer.

Interestingly, the mobile phone was the No. 1 device for about one in 10 respondents for both sending and reading email. These users may be most often on the go, and for them, mobile is the most efficient way to stay in touch, no matter whether reading or responding. Read the rest at eMarketer.

Posted in Consumer Behavior, Email Marketing, Mobile Behavior, Mobile Marketing, Online Behavior, Technographics and tagged Apple, Computers, iPad, Mobile Email, Smart Phones, Statistic, Tablets

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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