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Archive for February 14, 2013

American Mothers’ Top Sources For Recipes, September 2012 [CHART]

By David Erickson | February 14, 2013

Seventy-eight percent of US mom internet users surveyed who looked for recipes online or off went to websites vs. 66% who said they’d used Pinterest.

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Top Ways Pinterest Inspires American Women, December 2012 [CHART]

By David Erickson | February 14, 2013

Thirty percent of those surveyed from the entire Allrecipe.com and Meredith pool reported using Pinterest at least once a week.

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American iPad Users & Penetration, 2011-2016 [TABLE]

By David Erickson | February 14, 2013

This year, eMarketer estimates there will be 65.7 million iPad users in the US, representing 60% of the total tablet audience.

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Frequency Of Email Use On iPads, H2 2012 [CHART]

By David Erickson | February 14, 2013

88% of iPad users checked their email on their tablet daily.

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iPad Users Preferred Email Device, H2 2012 [CHART]

By David Erickson | February 14, 2013

For reading emails, more than half of respondents chose the tablet as their preferred device, beating out PCs and Macs by over 20 percentage points.

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Roadblocks To Effective Social Media Analytics, August 2012 [CHART]

By David Erickson | February 14, 2013

80% of marketers said they planned to use social media data in their broader marketing efforts.

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Use Of Real-Time Data In Marketing Campaigns, 2013 [CHART]

By David Erickson | February 14, 2013

An already well-cited example of using real-time data came when a power outage disrupted Super Bowl XLVII, and brands took to social media.

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Tech Startup Success & Failure [INFOGRAPHIC]

By David Erickson | February 14, 2013

90% of technology startups fail. This inforgraphic from Allmand Law looks at the successes and failures of well-known tech startups.

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The Super Bowl & Social Ads [INFOGRAPHIC]

By David Erickson | February 14, 2013

This infographic illustrates that of the 20.9 million Super Bowl XLVII-related tweets sent during the game, nearly 30% were about the ads.

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The Smart Phone Cycle [COMIC]

By David Erickson | February 14, 2013

Mashable shares a comic that illustrates the distractions of mobile use.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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