Archive for February 14, 2013
American Mothers’ Top Sources For Recipes, September 2012 [CHART]
Seventy-eight percent of US mom internet users surveyed who looked for recipes online or off went to websites vs. 66% who said they’d used Pinterest.
Read MoreTop Ways Pinterest Inspires American Women, December 2012 [CHART]
Thirty percent of those surveyed from the entire Allrecipe.com and Meredith pool reported using Pinterest at least once a week.
Read MoreAmerican iPad Users & Penetration, 2011-2016 [TABLE]
This year, eMarketer estimates there will be 65.7 million iPad users in the US, representing 60% of the total tablet audience.
Read MoreFrequency Of Email Use On iPads, H2 2012 [CHART]
88% of iPad users checked their email on their tablet daily.
Read MoreiPad Users Preferred Email Device, H2 2012 [CHART]
For reading emails, more than half of respondents chose the tablet as their preferred device, beating out PCs and Macs by over 20 percentage points.
Read MoreRoadblocks To Effective Social Media Analytics, August 2012 [CHART]
80% of marketers said they planned to use social media data in their broader marketing efforts.
Read MoreUse Of Real-Time Data In Marketing Campaigns, 2013 [CHART]
An already well-cited example of using real-time data came when a power outage disrupted Super Bowl XLVII, and brands took to social media.
Read MoreTech Startup Success & Failure [INFOGRAPHIC]
90% of technology startups fail. This inforgraphic from Allmand Law looks at the successes and failures of well-known tech startups.
Read MoreThe Super Bowl & Social Ads [INFOGRAPHIC]
This infographic illustrates that of the 20.9 million Super Bowl XLVII-related tweets sent during the game, nearly 30% were about the ads.
Read MoreThe Smart Phone Cycle [COMIC]
Mashable shares a comic that illustrates the distractions of mobile use.
Read More